My Business Model

At a very young age, I learned from my mother that in order to make a friend, I had to be a friend. Treat others the way I want to be treated. I use this same philosophy in business. I will treat you exactly how I want to be treated. When I'm the customer, I like value. I want to know what I'm getting for my hard earned dollar. I do business with people when I know they aren't going to sell me something that I don't need. I like doing business with people who will look up an answer if they don't know it on the spot and get back with me. 

I like doing business with people who are dedicated to doing the right job the first time. Some people tell me that my business model is silly because its impossible for me to please everyone. My guess is they have never felt the joy of satisfying a hard to please customer. When you make your customers your friends, you tend to work even harder not to let them down.

A Little About Me

My love for the outdoors developed at a young age with my mom kicking me out of the house on nice days. As mom would hang the laundry on the clothesline, I can remember running through the sheets with my brothers chasing me. We'd knock the clothes on the ground and get in trouble.

As I grew older, it became my turn to be given the responsibility to mow the lawn. I couldn't wait to be mature like my older brothers and prove I could mow. I grew to love the smell of grass, the sound of the engine, and listening to my parents praise me for a "job well done." From there, my love for lawn work grew. Some neighborhood kids and I started to mow the widows lawns in our neighborhood (they always had cookies for us) and the local cemeteries (no cookies there). As time went on, I wanted to do better, so I went on to get a horticulture degree and eventually started my own business.

Looking back, I realize now that I was following in George Washing Carver's words, "The more you love something, its secrets will be revealed to you." I respect Mr. Carver, not only for his work with peanut butter (I eat it basically every day), but also for the simple fact that he was a clean man inside and out.


I have never stopped learning about how turf grass grows. I continually expand my knowledge in my quest to provide you with quality turf management. As Steve Covey wrote in his book, Seven Habits of Highly Effective People, it's important to constantly sharpen the saw and continually learn something new which helps to keep us out of our comfort zone and in the zone where magic happens.

  • AAS Horticulture
  • Honorable Discharge from the United States Navy
  • Citizen of the Year in Pleasant Hill for the year 2007
  • Certified Backflow Tester
  • Certified Turf, Ornamental, and General Household Pesticide Applicator